The Sales Funnel For Effective Online Marketing
The sales funnel has been a part of conventional marketing and business for ages not known. It seems like the topic of funnels in Internet-based business is becoming more and more common.
Truth is, people want to learn more about this strategy for marketing and the best way to implement it to their marketing efforts on the internet. If you'd like to know something more about the sales funnel to help you with efficient Internet marketing I invite you to read on.
What is the Sales Funnel?
A marketing funnel does not actually refer to a funnel. The term, "funnel", is used to visualize and explain the entire process of selling. It has a broad opening for customers who are called "Unqualified Prospects" at its top and a smaller opening for sales conversion at the lower end. It's a good comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects", also called those who aren't qualified are in the middle of the funnel. They might require your product or service but haven't been contacted before. There will be a lot of opportunities and sales later and you'll have people who've purchased your product/service.
Another reason a lead-generation funnel idea is so effective is the fact it allows you monitor potential customers at various levels of the sales process. Using the sales funnel, through figuring out the quantity of prospects who are qualified throughout the process, it is possible to anticipate the number of potential customers that will eventually become actual customers.
The sales funnel allows you to determine where your sales process is failing and succeeding. It also helps you determine if your campaign isn't reaching enough customers. This information allows you to decide the areas you need to focus your attention and work to keep sales at a required level, as well as, to fulfill marketing goals. It's used as a method to monitor and control the sales process of customers.
The Front - End or the Sales Funnel Top
Your sales funnel's top is your most active and important area in your process. It is constantly tested. There are literally no end of front-end ideas. Your imagination and your resources are your only limits.
The main goal of the front-end will be to attract potential clients and convert them into buyers later in the selling process.
A potential customer will be "qualified" when they sign up for the product or service you offer. This is the moment when the prospective customer or "Unqualified Lead" becomes qualified. It's because they took an action that indicates that they might be interested in purchasing your products or services.
Your front-end must be able drive specific traffic to your website or blog. PPC adverts, articles marketing PPC advertisements, social media such as Google+, Twitter and Facebook, YouTube, banners and blogs forums, content posting on forums and marketing are all excellent sources.
There are many tools that can be used to "qualify the unqualified prospect". One of the more efficient methods is to use an online squeeze page, that allows you to offer something of value relevant to your service or product which people can receive for free or drastically reduced price for the exchange of their email address and name. The products offered include newsletters as well videos, email courses, eBooks and related reports.
This indicates that customers are attracted towards your sales channels on the front. What do you think of the back-end?
The Bottom of The Funnel: The Back-End
The back or bottom of the sales funnel is where most sales and profits are made. It usually contains your higher priced products. They are usually pertinent to the same niche, but presented in a different format such as audio or video, live interaction, or private consultation.
The main difference between front and back-ends is in the type of client as well as the cost of the service or product being offered.
It is true that only a tiny percentage, perhaps 1 to 2 percent of the people who enter your front-end, will end up in your back-end. This is fine, given the fact that this particular few will be investing a much larger amount of money.
Although front-end products and services may be less expensive than $100, back-end services and products typically cost at the range of hundreds to even thousands. This means that the bottom of the funnel or the back-end, the primary source of revenue for your Internet company. It's also the most reliable and secure area of the sales process.
As I mentioned earlier the sales funnel is as flexible as your creativity and resources permit.
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